Cool Heads Must Prevail - Public Transport and Tourism in Melbourne
As Melburnians, we are often surprised by visitors who confess their affection for our public transport system. Many of our international guests come from countries where roads rule the roost and trams are only seen in black and white photographs. It may leave some open mouthed, but our public transport system gives us a significant competitive advantage as a global destination.
The relationship between tourism and public transport is symbiotic. A clean, safe, affordable and efficient system means that visitors travel further and get to experience more of our beautiful State. In return visitors provide a strong source of custom for public transport during off peak times when their rolling stock would be near empty.
When the system does not run well, we all suffer. The visitor industry has been steadily building the partnership with Melbourne's public transport providers and the industry over the last five years. Successful partnerships are built on mutual understanding, recognition that both parties have to keep learning from each other and a commitment to giving strength to each other's arm despite adversity. Without faith partnerships fail.
Industry leaders supported the introduction of the myki Visitor Pass and have actively advocated for the establishment of a visitor information centre at Southern Cross when others were happy to walk away.
We are resolute. Visitors must feel welcome when they come to Melbourne. It is going to take the combined efforts of the visitor industry and Public Transport Victoria (PTV) if we are going to successfully deliver these critical pieces of visitor infrastructure.
Myki will be fully operational on December 29, 2012. No Metcard and no single use ticket. As an industry we supported the government's decision to run with a single ticket system. We need to get behind PTV and start promoting the value that underpins the myki Visitor Pass.
Cool heads must prevail and the quality of the visitor experience must come first. Public Transport Victoria and Skybus must come up with a solution for myki that does not leave travellers lost for words at Melbourne Airport and Southern Cross another day longer.
We also need to kick on with the establishment of a first-rate visitor information centre at Southern Cross supported by Public Transport Victoria, the City of Melbourne and the visitor industry.
Article Source: http://EzineArticles.com/7381343
As Melburnians, we are often surprised by visitors who confess their affection for our public transport system. Many of our international guests come from countries where roads rule the roost and trams are only seen in black and white photographs. It may leave some open mouthed, but our public transport system gives us a significant competitive advantage as a global destination.
The relationship between tourism and public transport is symbiotic. A clean, safe, affordable and efficient system means that visitors travel further and get to experience more of our beautiful State. In return visitors provide a strong source of custom for public transport during off peak times when their rolling stock would be near empty.
When the system does not run well, we all suffer. The visitor industry has been steadily building the partnership with Melbourne's public transport providers and the industry over the last five years. Successful partnerships are built on mutual understanding, recognition that both parties have to keep learning from each other and a commitment to giving strength to each other's arm despite adversity. Without faith partnerships fail.
Industry leaders supported the introduction of the myki Visitor Pass and have actively advocated for the establishment of a visitor information centre at Southern Cross when others were happy to walk away.
We are resolute. Visitors must feel welcome when they come to Melbourne. It is going to take the combined efforts of the visitor industry and Public Transport Victoria (PTV) if we are going to successfully deliver these critical pieces of visitor infrastructure.
Myki will be fully operational on December 29, 2012. No Metcard and no single use ticket. As an industry we supported the government's decision to run with a single ticket system. We need to get behind PTV and start promoting the value that underpins the myki Visitor Pass.
Cool heads must prevail and the quality of the visitor experience must come first. Public Transport Victoria and Skybus must come up with a solution for myki that does not leave travellers lost for words at Melbourne Airport and Southern Cross another day longer.
We also need to kick on with the establishment of a first-rate visitor information centre at Southern Cross supported by Public Transport Victoria, the City of Melbourne and the visitor industry.
What are we waiting for?
Visitors to Melbourne we welcome your thoughts. How can we improve the quality of the visitor experience?
Article Source: http://EzineArticles.com/?expert=Christopher_Buckingham
Article Source: http://EzineArticles.com/7381343
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